Short term insurance is the insurance you take out on your assets such as your car, your house and your household contents. Businesses also require cover for stock-in-trade, plant and machinery etc. Despite the current proliferation of "direct" insurers who make much fanfare about "cutting out the middle-man", an advisor experienced in short-term insurance can offer you a valuable and personalized service. Not only are they in a position to "shop the market" in terms of rates and service, but they often have more clout with the insurers when it comes to claims.
ARTICLES BY LISTED FINANCIAL ADVISORS
"Insurance, in law and economics, is a form of risk management primarily used to hedge against the risk of a contingent loss. Insurance is defined as the equitable transfer of the risk of a loss, from one entity to another, in exchange for a premium, and can be thought of as a guaranteed small loss to prevent a large, possibly devastating loss. An insurer is a company selling the insurance; an insured is the person or entity buying the insurance. The insurance rate is a factor used to determine the amount to be charged for a certain amount of insurance coverage, called the premium. Risk management, the practice of appraising and controlling risk, has evolved as a discrete field of study and practice."