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See full profile: Pinelands Financial Advisor- Lilian Calitz


Were you always planning to be a Financial Advisor and why?

I have been in the industry for over 30 years. I am of the firm belief that knowledge and education empowers people and I enjoy empowering my clients to understand how their portfolios and investments in particular, work.

When meeting with clients do they mostly come to your own premises or do you mostly go their theirs?

My clients come to my office, I mostly go to my clients

What is your preferred mode of communication with your clients?

Email, Phone, Face to Face, WhatsApp


Have you ever done an online video call with a client?



What do you love most about being a financial advisor

Satisyfing the needs of my clients, whether it with be risk cover or assisting them n reaching their goal of a comfortable retirement.


Would you recommend becoming a financial advisor as a career for school-leavers, and why?

Definitely. It is a most gratifying job. Medical Doctors look after our health but don't put money in our pockets. Financial Advisors look after the health of a portfolio which allows us to pay our medical bills, buy our first homes, educate our children, save for holidays with our families, retire comfortably and take care of our next of kin when we are no longer there to do so and so on.


What qualities should South Africans be looking for in their financial advisor?

Honesty, integrity, experience, professionalism, sound, practical advice.


What is the biggest challenge facing financial advisors today?

Changing regulation and unsteady markets.


What aspects of financial advising do you focus on most?

Local and offshore investments and Financial advice for post graduate professionals.


Describe your average client:

A Post Graduate Professional who works locally or internationally.


How far away from your premises is your furthest client?


From your financial advising experience, if you could cite one of the biggest reasons financial goals, what would it be?

South Africans simply don't save enough of their income for a rainy day or for retirement. They want instant gratification and like to keep up with the Jones's. They spend more than they earn each month, mostly on items which will need to be replaced in 3 to 5 years time and they borrow money at exorbitant interest rates.


What financial software do you like best?

Sanfin and Sanport


What other software, online services or apps do you use?

Allan Gray and PPSI's websites


Do you think the coming wave of automation in the next few years will steal some financial advisor jobs and why/why not?

Yes, it will.


What is your opinion on Bitcoin?

It is a volatile investment and not for the faint hearted or conservative investor


What do you enjoy doing in your spare time?

Reading, writing, travelling


What is the most interesting thing on your bucket list?

Seeing the world and how other people innovate


What has your experience been on FindanAdvisor?